The average person spends about two years of their life hungover… If there was a preventable medical condition that took two years off our lives, we would do anything to get the cure.
So Why wouldn’t we treat hangovers the same way?
To spread the word about this vibe-killing epidemic, a Hangover, NotCo will release a series of ambiguous ads on the streets and on social where our party animals will take notice.
After stirring some buzz, NotCo will announce that the cure to this gnarly condition, their newest product, NotHangover.
To launch this medical breakthrough, NotHangover will host a live nationwide “doctor’s appointment” that doubles as the world's largest pregame.
During the appointment, a special musical guest like John Summit or Dr. Dre will debut the ultimate pregame song with a beat that lets everyone know exactly when to throw their dose back. To make things even better, an accredited medical university will award our musical guest with an Honorary Doctoral Degree, officially making NotHangover party doctor recommended.
Meeting partiers where they’re at, NotHangover will show up at music festivals and other prominent nightlife scenes in Party ambulances, To give out shots and resuscitate the vibes.
Just because the world’s largest pregame is over doesn’t mean it’s time to say goodbye to NotCo’s newest innovation.
NotCo will keep the party going on social and help fight the Sunday scaries, one dose at a time.
Co-Copywriter: The Brilliant Demi Anastasiou
Art Director: The Incredible Jessica Tenenbaum